Children's privacy rules are nudging games toward checking every player's age

PerennialRegulation, safety & agePerennial groundUpdated Sep 2026

Laws protecting children's data limit what games offer young players. Applying them means knowing who is a child, and the surest checks are a face scan or an ID. So rules meant to collect less data are nudging platforms toward collecting more, from everyone.

On this page

Where it stands

The US rewrote its children's privacy rule in 2025, with compliance due by April 2026. It does not require age checks, but in February 2026 the Federal Trade Commission said it would not punish data collected only to check age. Roblox now asks anyone who wants to chat for a face scan or an ID, a step it took under the safety pressure covered on the child-safety page, not because a privacy law required it. The UK still accepts a stated age where risk is low, and the EU's guidelines are voluntary. Privacy groups object, and the first leaks have already happened.

MarketProof of ageWhat the rule asks forSource
USAEncouraged, not requiredThe federal children's privacy rule, amended in 2025 with compliance due by 22 April 2026, does not require age checks. In February 2026 the Federal Trade Commission said it will not pursue companies that collect personal data solely to check a user's age, if they meet its conditions.

Federal Trade Commission (25 February 2026)

USACalifornia: age signals required in appsA package of state laws signed on 10 September 2026 restricts features such as autoplay and algorithmic feeds for under-16s, and requires software applications to carry a signal of the user's age.

Governor of California (10 September 2026)

UKAs certain as the risk demandsThe Children's Code applies to any online service a child is likely to use, games included. A service must establish age with a level of certainty that fits the risks, or apply the code's protections to every user. Asking users to state their age is still accepted where the risk is low.

Information Commissioner's Office, Children's Code, standard 3 2021

IndiaA parent's verified consent, from 2027The 2023 data protection law requires a parent's verifiable consent before any personal data of an under-18 is processed, and bars tracking, behavioral monitoring and targeted advertising aimed at children. The rules of 13 November 2025 say how the parent is checked, from identity and age details held or supplied, or a government-backed token, and take effect 18 months after publication.

Digital Personal Data Protection Rules, 2025 (India), rule 10 (13 November 2025)

EUVoluntary guidelines, and a proposal for stricter limitsThe Commission's 2025 guidelines under the Digital Services Act call for age verification where there is a hard minimum age and age estimation elsewhere, by methods that are accurate and do not intrude. The guidelines are voluntary. On 17 September 2026 the Commission adopted a draft KIDS Act, a regulation that would require certified age verification independent of the platform, a free option in every member state, and zero knowledge proof technology. It is a proposal and has to pass the Parliament and the member states.

European Commission, The KIDS Act explained (17 September 2026)

BrazilRequired, and self-declaration does not countSince 17 March 2026, app stores and operating systems must check users' ages and pass an age signal to apps. A service selling anything barred to under-18s, loot boxes included, may no longer accept a user's own statement of age. The data protection authority enforces the law.

Law 15211 (Brazil), via the Justice Ministry's ECA Digital FAQ 2026

Timeline

2022

  1. Epic Games pays the largest children's privacy penalty on a game

    The maker of Fortnite agrees to pay $275 million for collecting children's data without their parents' consent, and must switch voice and text chat off by default for children and teenagers. The Federal Trade Commission calls it the largest penalty it has obtained for breaking one of its rules.

    Federal Trade Commission (19 December 2022)

2023

  1. Microsoft pays $20 million over Xbox sign-ups

    Microsoft settles charges that it collected personal information from children who signed up for Xbox without telling their parents or getting their consent. The order says avatars made from a child's image, and biometric and health data, are covered by the children's privacy rule.

    Federal Trade Commission (5 June 2023)

2025

  1. The US children's privacy rule is rewritten for the first time since 2013

    The Federal Trade Commission finalizes changes to the rule under the Children's Online Privacy Protection Act, the law known as COPPA that requires a parent's consent before a service collects data from a child under 13. Face scans, fingerprints and government IDs now count as personal information, and targeted advertising needs a separate consent. Companies have until 22 April 2026 to comply.

    Federal Trade Commission (16 January 2025)

  2. The maker of Genshin Impact pays $20 million

    HoYoverse settles charges that it collected children's data and misled players about the cost and odds of loot boxes, the paid random prizes in its game. It must delete data on under-13s and may not sell loot boxes to under-16s without a parent's consent.

    Federal Trade Commission (17 January 2025)

  3. The European Commission publishes guidelines and an age-check app

    The Commission issues guidelines on protecting minors under the Digital Services Act and a blueprint for its own age-verification app, meant to let someone prove they are old enough without revealing who they are.

    European Commission (14 July 2025)

  4. The UK starts enforcing age checks under its Online Safety Act

    From 25 July 2025, services that show harmful content to UK users must check ages by a selfie, an identity document or similar means.

    TechCrunch, Anthony Ha (26 July 2025)

  5. Identity documents sent in for age appeals leak from Discord's contractor

    Discord says photos of government IDs belonging to about 70,000 users were exposed when a company that handles its customer support was breached. The IDs had been submitted by users appealing a decision about their age.

    Discord (3 October 2025, updated 9 October)

2026

  1. Roblox requires an age check from every user who wants to chat

    Roblox makes age checks mandatory worldwide for access to chat, by a face scan that estimates age or by an identity document, and sorts users into six age groups. Roblox says its contractor deletes the images after processing.

    TechCrunch, Aisha Malik (7 January 2026)

  2. The US regulator says it will not punish data collected only to check age

    Checking a child's age means collecting data about the child, which the privacy rule restricts. The Federal Trade Commission says it will not enforce the rule against companies that collect data solely to verify age, under conditions, and promises to review the rule.

    Federal Trade Commission (25 February 2026)

  3. TikTok pays $400 million over children's data

    TikTok and its owner ByteDance settle with the US Department of Justice for $400 million: $300 million now, and $100 million when a court cancels an earlier 2019 order. The department calls it one of the largest recoveries in a children's privacy case. TikTok is not a game. The last penalty against a game company was in January 2025.

    US Department of Justice (21 August 2026)

  4. California restricts feeds for under-16s and requires age signals in apps

    Governor Gavin Newsom signs thirteen bills on children's online safety. One restricts features such as autoplay and algorithmic feeds for under-16s. Another requires software applications to carry a signal of the user's age.

    Governor of California (10 September 2026)

  5. The European Commission proposes age checks that are meant not to identify anyone

    The Commission adopts a draft KIDS Act on 17 September 2026. Age is to be verified through certified solutions independent of the platforms, including a free EU age verification app and, in time, the European Digital Identity Wallet. The Commission states that platforms do not check identity documents and do not learn who the user is, and that the law requires zero knowledge proof technology that cannot identify, locate, track or profile anyone. Every member state must offer at least one free way to prove age, including for people without digital identification.

    European Commission, The KIDS Act explained (17 September 2026)

  6. Discord runs age checks for every user without taking a face or an ID

    Discord re-launches age verification for all users on 22 September 2026, seven months after postponing it over privacy objections. Users can verify by credit card, the Apple App Store, Google Play, Google Wallet or AgeKey, with no video selfie and no identity document. Chief technology officer Stanislav Vishnevskiy says the non-biometric approach is meant to get ahead of laws that might require something less privacy-focused. Discord says it will name every age assurance vendor it uses and has published its first age assurance data.

    GamesIndustry.biz (23 September 2026)

Consequences

  1. 012025

    A game cannot escape the rule by saying it is not for children

    Stacy Feuer, who runs the privacy program at the US games ratings board, reads the Genshin Impact case as a warning to every studio. Regulators look at a game's art style and promotions, not at what its terms say, so a game that appeals to children is covered whether it wants to be or not.

    ESRB Privacy Certified, Stacy Feuer (24 January 2025)

  2. 022025

    The regulator now writes age checks into its settlements

    In its settlement with Disney, the Federal Trade Commission relieved Disney of reviewing its own videos if YouTube adopts age assurance, meaning any method of establishing a user's age, for all users. Together with its 2026 statement, the agency is steering companies toward checking age rather than ordering them to.

    Federal Trade Commission (2 September 2025)

  3. 032026

    Protecting children means collecting more data from everyone

    The Electronic Frontier Foundation argues that settlements and laws requiring age checks force services to collect more personal data from every user, adults included, and that every new store of faces and IDs is another thing that can be breached.

    Electronic Frontier Foundation, David Greene (26 August 2026)

  4. 042026

    A leaked face cannot be changed

    Alexis Ingber of Syracuse University tells TechCrunch that protections for teenagers are only as good as the age checks behind them, and that those checks often fail. Unlike a password, she notes, a leaked face or fingerprint cannot be replaced.

    TechCrunch, Amanda Silberling (26 August 2026)

Objections

  • Counterpoint2021

    The rules do not all demand proof of age

    The UK's code still lists asking users their age as acceptable where the risk is low, and lets a service skip age checks altogether by giving every user the children's protections. The European Commission's guidelines are voluntary. The US rule does not require age checks at all. The direction is the same everywhere. The letter of the rules is not.

    Information Commissioner's Office, Children's Code, standard 3

  • Counterpoint2026

    The penalties on games have shrunk, not grown

    The Federal Trade Commission's children's privacy penalties against game companies run $275 million in 2022, $20 million in 2023 and $20 million in 2025, with none listed in 2026. The Genshin Impact figure also covered loot boxes. The large 2026 case is a social video app. Nobody publishes a yearly total, or how many children's faces and IDs game platforms have collected.

    Federal Trade Commission, Kids' Privacy (COPPA)

  • Counterpoint2026

    Age can be checked without keeping the data

    Philip Yannella, a privacy lawyer at Blank Rome, tells TechCrunch that age can be established without storing personal data, which would greatly lessen the privacy problem. The European Commission's planned digital identity wallet is built on that idea.

    TechCrunch, Amanda Silberling (26 August 2026)

  • Counterpoint2026

    The EU's answer is that the check need not collect anything

    This page's argument is that age assurance means collecting more data from everyone. The KIDS Act is designed against exactly that: verification is handled by certified services independent of the platform, which return only whether the user is above or below an age. If zero knowledge proofs work as described, the trade this page describes is not a necessary one. In September 2026 Discord began checking every user's age by credit card or app store account, with no ID and no face, which is the first deployment at this scale and by the company whose contractor leak is the evidence above. Whether the estimate is accurate, and whether the vendors hold what they say they hold, is not yet measurable from outside.

    European Commission, The KIDS Act explained (17 September 2026)

What to watch

  • 2026

    The EU's digital identity wallets

    The end of 2026, when the EU's digital identity wallets are due. They are the Commission's preferred way to prove age without revealing identity. The test is whether games platforms adopt them in place of face scans.

    European Commission, EU age verification

  • 2027

    The UK's limits for under-16s

    Spring 2027, when the UK's planned restrictions for under-16s are expected. Gaming apps would not be banned, but would have to remove features such as chat with strangers for younger users.

    TechCrunch (14 June 2026)

Further reading

Where to follow it FTC press releases and enforcement actions, IAPP coverage, ICO (UK), law-firm COPPA trackers

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