Markets
Profiles of gaming markets across the world, including resources for research. Hover the map or the list to preview a market, and select it to open its profile.
- 11 markets and 1 region profiled
- 13 more tagged
Markets profiled
Each market states its size and players on its own basis, in its own year. The figures sit side by side here for orientation and do not compare.
- BrazilBRCounter-Strike on three platforms at once, loot boxes switched off for minors and consoles taxed at 20 percent.Market sizeUS$251.6MStudio revenue · 2022Players59.8MPlayed online · 2025Sources 39
- CanadaCAAssassin's Creed, Far Cry, Dead by Daylight, EA Sports FC and NHL.Market size$5.1BGDP contribution · 2024Players23 millionIdentify as gamersSources 21
- ChinaCNGenshin Impact, Honor of Kings, Black Myth: Wukong, and the state licence every game needs to exist.Market size¥350.8BActual sales revenue · 2025Players683MGame users · 2025Sources 34
- FranceFRAssassin's Creed and Far Cry, Clair Obscur: Expedition 33, and a games industry funded by the film agency.Market size€5.856 billion2025Players40.2 millionPlayed in past 12 months · 2025Sources 37
- GermanyDEAnno and The Settlers, gamescom, and age ratings that carry the force of law.Market size~9.4 billion euros2025Players41.2 millionPlay computer and video games · 2026Sources 49
- IndiaINBattlegrounds Mobile India, back from a ban, Ludo King and a ban on playing for money.Market size₹63BGames and esports revenue · 2025PlayersNot recordedSources 39
- ItalyITMotoGP, Assetto Corsa, and age ratings that are mandatory to obtain and not enforced at the till.Market size€2.4BConsumer spend · 2025Players14.2MPlayers · 2025Sources 24
- JapanJPMario, Zelda and Pokémon, and weekly sales charts published in public.Market size~2.6 trillion yen2025Players54.75 millionGame population · 2024Sources 139
- MENAThe Esports World Cup, and a sovereign fund that owns Electronic Arts.Market sizeNot sizedPlayersNot recordedSources 24
- South KoreaKRPUBG: Battlegrounds, a public database of every rating decision, and loot box odds disclosure as criminal law.Market size~23.9 trillion won2024PlayersAbout 20 millionPlayed in past 12 months · 2025Sources 86
- United KingdomUKGrand Theft Auto, made in Edinburgh, age ratings with the force of criminal law, and loot boxes governed by a voluntary code.Market size£8.76 billion2025Players38 millionPopulation · 2025Sources 63
- United StatesUSFortnite, Roblox, and age ratings that no law enforces.Market size$60.8BConsumer spend · 2025Players212.3MWeekly players · 2026Sources 174
Tagged, not yet profiled
Sources for these markets appear in tables across the site, filtered by market. No full profile exists for them yet.
- Australia
- Belgium
- Mexico
- Netherlands
- Poland
- Spain
- Taiwan
- Turkey
- Asia
- EU
- Latin America
- Nordics
- Southeast Asia