ItalyIT
The country that birthed Ferrari and Ducati is also great at making video games about going fast. Assetto Corsa is built inside a racetrack. Kunos Simulazioni, the company best known for making the Assetto Corsa series, works from the pit complex at Vallelunga outside Rome, developing alongside the drivers and teams who train there. The rest of the industry is small and quietly self-sufficient. Around 200 games companies employ 2,800 people on an estimated 180 to 200 million euros of turnover, with Europe and North America taking four fifths of their output and 88 percent of it self financed. Public money exists, but as in France it arrives through the cinema law. Italians buy far more than they build. They spent nearly 2.4 billion euros in 2024 across 14 million players, about twelve euros over the counter for every euro the domestic industry earns.
Market sizeConsumer spend · 2025
€2.4B
- Software 1.8
- Consoles 0.40
- Accessories 0.15
PlayersPast 12 months · 2025
14.2M
29% of people aged 6 to 75, counting anyone who played at least once, occasional play included.
Rough scale only. Every market counts players differently, and MENA and IN have no figure.
Photograph Milestone
Shape
Who plays, where the money goes, and how small the industry is beside it. The figures are the trade body's annual report with Ipsos.
- 14.2Mplayed in the past year, stable
- 60 / 40percent men and women
- 7h 53maverage play a week
- 77%of 2025 spend went on software
- 200games companies, employing 2,800
Spending concentrates in software. Software is about 1.8 billion euros in 2025, down 1 percent and 77 percent of the total; smartphone games take 929 million euros, and among console and PC games digital is 59 percent at 328 million euros against 41 percent physical at 231 million; consoles grow 3 percent to about 400 million euros and accessories fall 5 percent to 152 million.
14.2 million people in Italy play video games in 2025, stable on the previous year, 60 percent men and 40 percent women, about 60 percent under 35, playing 7 hours 53 minutes a week on average and up to 15 hours among 12 to 17 year olds.
The production sector is small relative to consumption. Italian games companies number 200, up 25 percent over two years, employ 2,800 people, up 17 percent, and generate estimated revenue between 180 and 200 million euros, up 36 percent since 2022.
Italian studios build for export and fund themselves. Europe takes 42 percent of the destination market for Italian published games and North America 37 percent, while Italy takes 12 percent, and 88 percent of studios rely on self financing.
Research note
IIDEA's report lands each spring for the previous year, so quote the edition with the figure. The edition for 2025 was presented on 13 May 2026, and this profile's 2025 figures are that edition's; the studio census figures still carry the earlier edition, which the 2025 release does not restate.
Where players talk
Only one ranking of games venues exists, so treat any hierarchy with care.
The one ranking
Twitch first, Multiplayer.it second
- 1 Twitch
- 2 Multiplayer.it
The publisher of Multiplayer.it cites a 2023 Comscore ranking of gaming information sites in Italy. It is the publisher's citation, not a published Comscore table.
Research note
Do not assert an Italian venue hierarchy beyond one datum. Audicom's free monthly communiques for May, June and September 2025 publish category audiences for news, sport, government and broadcasters and break out no games category, with per-brand data behind registration, and IIDEA's report publishes no venue shares; the one available figure is a publisher-cited Comscore ranking with Twitch first.
Sources checked and found not to contain the needed data, documented gap
Where the data lives
The five places to open first. The full list of 24 is at the bottom of the page.
IIDEA annual report
I videogiochi in Italia: market value, player demographics and a census of Italian companies, presented each spring. The standard reference for the market.
Ministry of Culture tax credit notices
Every session opening and beneficiary decree for the games tax credit, showing which studios and games receive public production support, and when.
Audicom, Audiweb internet audience
Free monthly releases with total and category digital audience, with per-brand data behind registration. The independent check on any site or platform scale claim.
Digital Bros financial reports
The Milan-listed parent of 505 Games, with revenue split across premium, free to play and Italian distribution. Primary disclosure from Italy's largest listed games company.
The State of Video Gaming (Ball, Epyllion)
Cross-market sizing, participation and platform charts that no single free source provides. It assembles many vendors, so cite the underlying source where the deck names one.
People
No people are held for Italy yet
Use the games-specific subreddit technique, r/italygames not r/italy, and the outlets' own comment sections; treat any venue share as unsourced.
Suggest a personCommunities
Italy's communities here are subreddits, and its podcasts are listed under Media.
r/italygames
Italian player sentiment across PC, console, retro, and tabletop. The venue for Italian community temperature on Reddit, not r/italy. The main Italian gaming community.
r/GameDevelopersItaly
Italian-language developer discussion. Useful as a window on the Italian dev scene, which has no trade press.
Gap
Use the games-specific sub, not r/italy, and confirm activity by recent post dates.
24 curated sources for Italy
Research it yourself
These rows
2 of 2 sources
| Name | What it lets you find out | Type | Cost | Markets |
|---|---|---|---|---|
| Sparkers (GSD operator) | Operator of the industry-backed GSD (Game Sales Data) project. Data covers physical + digital (PSN, Xbox Live, eShop, Steam) + streaming. Weekly UK/EU charts surface publicly via trade press (GamesIndustry.biz). Publisher participation varies (Nintendo absent from digital) Enterprise pricing is custom. | Sales tracking | Paid | |
| OIES | Italian esports market research and ecosystem mapping. Operates a membership and business network alongside its research output. | Market research firm | Freemium |